Prove the ROI of Your Marketing Efforts by Presenting These Six Metrics

When it comes to marketing metrics that matter to your execs, expect to report on data that deals with Customer Acquisition.
This guide will walk you through the six critical marketing metrics your boss actually wants to know, including:
  • What It Is
  • How to Calculate It
  • Sales and Marketing Cost
  • New Customers
  • What CAC Means and Why It Matters


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