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In this guide we outline why video is an essential component of business marketing and cover best practices that financial firms can follow to successfully plan, set up, and get started with an online video channel that produces results.

We'll address key topics including:

  • Why Video is Essential to Marketing
  • Video Types
  • YouTube vs. Vimeo
  • Video Metrics & Measurement
  • Media Production Services
  • Glossary of Media Terms

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