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Buyer personas are representations of your ideal customers. When you’re able to define these personas, you can better market and tailor content to the specific needs of different groups.

 

In this guide, you’ll learn:

  • What Are Buyer Personas?
  • What Are Negative Personas?
  • Authentication, firewalls, and VPNs
  • How You Can Use Personas?
  • How Do You Create Personas?
  • Sample Personas

 

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