The Benefits of Transcribing Your Financial Podcast
Audio transcription can make your financial podcast immediately more visible and attractive. Unfortunately, many financial podcasts miss out on the opportunity to extend their show’s influence using transcription — whether they are unaware of its benefits, can’t find the tools, or have a lack of time and resources.
How Financial Firms Can Create a Customer-First Website Experience
Anyone who has spent time conversing with strangers at a party or networking event knows that it’s necessary to carefully play social volleyball in the asking and answering of questions. Ask too many questions and you come off as prying. Ask too few and you’re perceived as disinterested or unapproachable. Talk about yourself too much and your likely to be tuned out. It’s a delicate dance.
Why Internal Marketing is Essential to an Effective Financial Marketing Strategy
Internal marketing is built on the idea that customers’ attitudes toward a company are based on their complete experience with that company — and not just their experience with its products.
Like any business, financial firms want to develop a relationship with their customers and prospects. Getting to know things about them both macro (location, revenue) and micro (preferred salutation, time of day they’re most likely to open your email). While the want is there, the how is another issue entirely. How can I get started with marketing email and CRM without paying a premium price? How can I see if this will work for my business without signing a contract?