How do you produce webinars that drive leads and results your sales team will love?
The key is sales and marketing alignment.
Marketing and sales should work hand in hand to:
- Determine webinar goals
- Identify topics and create content
- Plan pre and post-webinar communication
In this ebook, we’ll give you detailed tactics and tools so you can more effectively work with your sales team. You’ll learn:
- Why webinars are one of the most effective marketing tactics
- How to gather sales insights to create a winning webinar strategy
- The workflows and tools you need to ensure sales participation and alignment
- What collateral your sales team needs to drive registrations and engage leads