April 2023: Power Tools for Building Your Brand Narrative
Brand storytelling and content marketing create a connection between you to your customer. It builds trust, familiarity, and a sense of security. It allows your leads to perform their due diligence and decide who wins their business and assures your customers they have made the right decision in selecting your company. It also gives you the opportunity to set yourself apart from your competitors and showcase your unique assets.
Read on to learn more about this month's ideas for powering your marketing and tech engines!
Navigation menus continue to evolve as digital habits change. However, selecting a menu style should always be done with one key objective: to provide your website’s users with the most streamlined experience possible. Here, we explore six different types of navigation menu structures, describing and displaying the usage factors for each type.
Potential customers want to see how a company conducts itself and how performance aligns with core values. But how do you present this information in a straightforward and compelling way? Lean on your existing clients to convey this information for you or take the opportunity to tell your own story and showcase your results.
New customers rely on your reputation. In fact, 95% of people say that positive or negative reviews influence their purchasing decisions, and who better to advocate for your brand than existing happy customers! Curate a library of testimonials and show them off. For example, Gate 39's reviews for our HubSpot Onboarding Services can be found on our page in HubSpot's Solutions Partner directory.
Case studies provide social proof that your services or products effectively solve problems and yield positive results. In a well-presented case study, you'll want to provide background on a specific client, the problem they needed solved, the steps you took to solve it, and the results yielded. Present these studies on your website — you can see how we do so here.
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